We interviewed Amy Renee from Nouvelle Nouvelle, a cozy shop located in Vancouver's coolest neighborhood. There's a balance they strike between the more rough and tumble, boundary pushing brands they carry and the softer, earthier, more pretty things also available, all in a small space that normally plays old hip hop, that works very nicely. The shop has a very modern and very inviting feel to it, and the breadth of their selection ensures that there's something for everyone. On top of that, Amy and Noah know all the best places for chow in Vancouver, so if you're ever in their hood (Gastown), stop by and ask them for food recommendations. You can tell them Blackbird sent you.
How did the Nouvelle Nouvelle come about and when?
Noah (my boyfriend and co-owner of NN) and I used to travel a lot and each city we visited had such unique and beautiful independent lines and designers that we couldn't find in Vancouver. In 2007 we opened our doors.
How big is your store?
800 square feet
What's the neighborhood like?
Gastown is a neighbourhood full of creatives - with many small boutiques, design companies and great restaurants. Most of Vancouver is glass towers but Gastown has kept it's original details, with it's low brick buildings and narrow streets.
What types of things do you sell at Nouvelle Nouvelle?
Our focus is on independent, up and coming lines. We carry clothing for men and women as well as fragrances, candles, soap, paper goods and interesting gifts.
What makes Nouvelle Nouvelle special or unique?
The selection! We work hard to fill our shop with items that are exceptional and beautiful and that can't be found in every other shop in the city.
What type(s) of music do you play in the store?
It depends on who's working but usually lots of hip hop and dub.
Are pets welcome in your store?
Definitely - we bring our little old bulldog, Lily to work everyday. So many of our customers live in the neighbourhood and bring their dogs with them to shop - we love it!
209 ABBOTT ST
VANCOUVER, BC V6B 2K7
THANK YOU AMY!