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MIZUCHI REVIEW ON WHAT THE SMELL

Here's what they had to say about our ink, paper and tobacco perfume Mizuchi:

"Holy shit, Blackbird. This is totally addicting. First, hard-hitting synthetic latex like popping open a fresh can of wall paint. Then a sinister slither into more organic territory. I simply cannot stop smelling its lustful yet lithe oriental accord of amber incense over leather like a censer-cleansed abattoir oozing through an ozonic aperture.


I don't know what prompted that psychedelic eruption or, frankly, where it was going. Maybe it's something in this smell.

You know bacon. And when you smell bacon, you want bacon. All the pleasure centers in your brain light up with the sense-stimulating effect of sizzling lard. When I smell Mizuchi, I want more Mizuchi.

This defies everything I thought I liked about perfume. With a stroke of lazy brilliance, doesn't try too hard dismissing complex accords and arty ingredients. If fragrance could have autism, this would be the poster child of savant hyperfocus. A fascinating kid in the corner of the loft party, it talks to no one. Because it's too weird? Or because it's too cool?"

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